Heineken Roulette Departure

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14 Jan 2017 - 3 minTitle, Departure Roulette.

Heineken Departure Roulette - The Inspiration Room Heineken Departure Roulette Stay Inspired What is The Inspiration Room?Heineken, Hashtag, Social> Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with ..http://www.youtube.com/watch?v=PenROORvLyw Image with caption:

Roulette board to them with “Departure Roulette En Route

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- HubSpot Blog Heineken _ Departure Roulette - YouTube Are You Ready for Heineken's Departure Roulette? 1,892 That is going to be one expensive walk up fare.10s Job Applications Archives May 2018  (1) February 2018  (1) December 2017  (2) November 2017  (1) October 2017  (2) September 2017  (2) August 2017  (2) July 2017  (3) June 2017  (5) May 2017  (5) April 2017  (5) March 2017  (4) February 2017  (7) January 2017  (8) December 2016  (11) November 2016  (7) October 2016  (9) September 2016  (10) August 2016  (13) July 2016  (9) June 2016  (10) May 2016  (15) April 2016  (10) March 2016  (11) February 2016  (10) January 2016  (12) December 2015  (17) November 2015  (11) October 2015  (13) September 2015  (10) August 2015  (14) July 2015  (9) June 2015  (10) May 2015  (10) April 2015  (11) March 2015  (7) February 2015  (9) January 2015  (12) December 2014  (12) November 2014  (13) October 2014  (18) September 2014  (17) August 2014  (15) July 2014  (17) June 2014  (17) May 2014  (14) April 2014  (14) March 2014  (13) February 2014  (16) January 2014  (17) December 2013  (14) November 2013  (22) October 2013  (23) September 2013  (16) August 2013  (18) July 2013  (23) June 2013  (19) May 2013  (21) April 2013  (22) March 2013  (18) February 2013  (12) January 2013  (16) December 2012  (14) November 2012  (19) October 2012  (26) September 2012  (24) August 2012  (21) July 2012  (31) June 2012  (30) May 2012  (24) April 2012  (29) March 2012  (21) February 2012  (31) January 2012  (32) December 2011  (31) November 2011  (34) October 2011  (29) September 2011  (33) August 2011  (31) July 2011  (32) June 2011  (34) May 2011  (42) April 2011  (29) March 2011  (30) February 2011  (24) January 2011  (31) December 2010  (25) November 2010  (30) October 2010  (27) September 2010  (33) August 2010  (31) July 2010  (24) June 2010  (35) May 2010  (42) April 2010  (45) March 2010  (46) February 2010  (29) January 2010  (26) December 2009  (27) November 2009  (38) October 2009  (34) September 2009  (38) August 2009  (30) July 2009  (52) June 2009  (42) May 2009  (36) April 2009  (21) March 2009  (42) February 2009  (25) January 2009  (39) December 2008  (5) Related Posts (YARPP) No related posts.

Travel, airport, departure roulette, heineken, jfk, marketing, publicity, travel ‘Departure Roulette’ Sends Travelers to Surprise Destinations Related Erica Ho @ericamho Subscribe Popular Among Subscribers Japan's Booming Niche: 'Departure Roulette,' a Viral Hit - The HEINEKEN Company Departure Roulette - Creativity Online Heineken Asks Travelers to Risk a Random Trip with “Departure ..Heineken - Departure Roulette 02 on Vimeo Heineken Departure Roulette - The Inspiration Room Apr 21, 2014 - 3 min - Uploaded by Rhonda MilnesRhonda Milnes.

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A video of the second iteration of Heineken's Departure Roulette

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Tweet No related posts. Azartuli Tamashebi Pokerebi I want it to be as spontaneous and adventurous as possible.

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• Dan Levin Post Production:
• Originally Posted by TravelTheWorld66 That's ok.Today, that's Heineken.
• Heineken has recently also debuted a new TV commercial called “The Voyage”, a part of the brand’s campaign debut.
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Departure RouletteAgency:

I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255:"After positive boasts online, imagine if someone showed up at your door asking you to spontaneously push a button to take a trip to an unknown destination. We’re actively developing much more innovation as a core aspect of our strategy in travel-retail and will be revealing details of some of these at the Tax Free World Association exhibition in Cannes in October."The JFK activation was inspired by Heineken’s current global multi-media campaign “Voyage”, the fifth instalment of the Heineken Legends platform.This, in essence is a great example of how cross-channel user experience can be ensured in today’s competitive retail environment. In airports we are growing the number of Heineken bars and lounges at the world’s leading hubs as well as delivering excitement with events like this one at JFK.Related Inspiration Room posts airport stunts,departure roulette,experiential marketing,experiential marketing campaigns,heineken,heineken departure roulette,heineken jfk stunt,jfk departure roulette Heineken:W+K, Heineken's 'Departure Roulette' Ends in Wasted Sandwich (Among Other ..

1. So would you be happy to risk it all and swap your holiday destination for somewhere else?
2. Willing to give it a [..] Reply Heineken organise une “Departure Roulette” dans l’aéroport de New-York :The State Of The Internet Video Using Facebook in Youth Ministry - DYM Blog on Facebook:
3. Jul 13, 2013 ..
4. Scott Vogel.Those who won the hourly random drawing pressed a red button the Heineken billboard before being sent to locations such as Morocco, Laos, Thailand and Cyprus, with two free hotel nights and $2000 for expenses.

Street View For Alzheimers Nike: Dan Levin Post Production:

(No idea what would happen if they didn't have the visas or documentation to actually get there.) The idea is part of the U.S. “Although this is not a duty free activation as such, as a global brand Heineken takes a holistic approach that engages seamlessly across all channels in all markets. Mark Bernath Executive Creative Director:The first lucky participant was  Greg Vosits, a doctoral student in educational psychology at the University of Connecticut, who instead of traveling to Vienna ended up flying out to Cyprus for two nights with paid accommodation and $2,000 to cover the expenses.

Check out a great Heineken campaign that asks us

The idea is to prove that a legendary journey doesn't come from planning -- but is borne out of spontaneity.23 Sep 2013 .. Mobiliar & Locarno Festival Agency: Gambling and Liquor Legislation Further Amendment Bill 2018

Blade The Creativity Newsletter Product Spotlight Most Recent EventAd Age Small Agency Conference & Awards Nomination deadlineAd Age 40 Under 40 LuncheonWomen to Watch Luncheon Ad Age Resources Sponsored White Paper Solving the four key challenges of today’s advertisers Sponsored White Paper How to build high-performance creative teams JOIN US Heineken's Departure Roulette is #8 in Our Best of Interactive & Integrated The Best Trips Aren't Planned in JFK Airport Stunt Published on Jul 12, 2013 Editor's Pick Drop everything. AA DULtArer Posts:

Originally Posted by olouie That is going to be one expensive walk up fare. Best. Like..

Heineken Agency:

Heineken implores drinkers to “Open .. Direct access Heineken Departure Roulette HeinekenUSA Your itinerary's fine, but we think a last minute change of plans is much more exciting.

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The first lucky participant was  Greg Vosits, a doctoral student in educational psychology at the University of Connecticut, who instead of traveling to Vienna ended up flying out to Cyprus for two nights with paid accommodation and $2,000 to cover the expenses. Aug 2, 2013 ..

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Ok, just name 5.Meredith Singh Activity Score 407 Art Director Jul 22, 2013 - 16:10 10 sec on Google = 2 lookalike campaigns: We ..

• Scott Vitrone, Ian Reichenthal, Mark Bernath, Eric QuennoyCreative Directors:
• Spark44 Media:
• Greg Vositis, the first lucky participant of Heineken’s ‘Departure Roulette’ at JFK International Airport, chose to fly to Cyprus instead of Vienna Heineken Global Duty Free Marketing Manager Natascha Waterbeek commented:
• Erik Norin, Eric SteeleCopywriter:Land Rover Agency:
• Seems like ther airlines would lose out if their particular flight wasn't picked.
• Find info:But how many of us would actually be brave enough to take a chance and choose an unknown adventure given such a real opportunity?” Heineken presented this very opportunity at JFK by inviting passengers at random to press a button on an old-style flight clicker board – in return, they must promise to cancel their current flight plans and instead head off immediately for the destination that appeared on the board.
• 42,247 Quote:

HeinekenProject:

• Advertising , Business , Heineken About Us Jobs Advertise Subscribe Privacy Terms Mashable is a global, multi-platform media and entertainment company.
• Along with agency Wieden & Kennedy New York, the beer brand ..
• So, we have to ask…would you do it?
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• 1,426 I LOVE the idea!!
•   WineCountryUA View Public Profile Find More Posts by WineCountryUA Aug 30, 15, 10:55 pm   # 7   mahasamatman A FlyerTalk Posting Legend   Join Date:on strategy.

Today, that's Heineken

• 23, 2013 /PRNewswire/ -- After positive boasts online, imagine if someone showed up at your door asking you to ..
• Sound was designed by Eric Hoffman.Click Here to find out more.
• Jul 19, 2013 - 3 min - Uploaded by Kortney NawledgeYour itinerary's fine, but we think a last minute change of plans is much more exciting.
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• Wieden + Kennedy 1684 Departure Roulette En Route BRAND:
• Tweet and you shall receive.

• Not all countries let you just waltz in their without a pre-approved visa.
• These episodes will premiere on Heineken.com and YouTube on July 22nd.
• To join in the conversation, follow Heineken @heineken_us, #dropped.

Check out this work from Heineken, the results, well probably not 

  lhrsfo View Public Profile Find More Posts by lhrsfo Aug 31, 15, 2:34 am   # 12   Singapore_Schwing   Join Date:Departure .. The Need For Cross-Channel User Experience We live in a world where books, magazines and newspapers are found in various digital formats, yet still exist in the traditional printed form and where shopping catalogues are still received via postal mail or viewed online or on an app.

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Lift: On Monday, Heineken unveiled a marketing stunt in which travelers at New .. Black Jack Pizza Missoula Running since 22 July is the third instalment depicting a New Yorker dropped in Morocco where, after lugging a massive block of ice, he comes to face “the importance of letting go to become a true traveller”, Heineken said.Kristen JohnsonAccount Team:

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5. Or Spin a globe, ask a random person in the terminal their favorite city in the world, whatever it takes to separate yourself and your leanings from the final choice.
6. Directness turned homeward with personal political position ..
7. Heineken Agency:

Would you play Departure Roulette?

Most people had plans and did not want to change them, but the ones that were brave enough to take a chance were headed to places like Cyprus, Laos, Portugal and Thailand.4. Emerald Casino Cruise Brunswick Ga

I love the idea..and NW used to do this for domestic routes but for intl at least have it booked a few weeks out. Best In Slot Warrior Trinkets I am set on United because I have a $700 VDB cert I want to use.

Jul 19, 2013 - 3 min - Uploaded by Kortney NawledgeYour itinerary's fine, but we think a last minute change of plans is much more exciting. Departure Roulette ..Heineken Country:

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How about some spontaneous international travel? Try the departure roulette for random destination immediately More wanderlusters might want to see this too: 888 Poker Promo Codes

How Agencies Can Deal With Toxic Clients by Patrick Coffee Publishers & Platforms Amid Les Moonves Allegations, Advertisers Are Sticking by CBS—for Now by Jason Lynch Brand Marketing The 2018 Graduate's Guide to Marketing and Media by Aneya Fernando View Latest News > About Contact Us Media Kit Editorial Calendar Sponsor Content Jobs Subscriptions Subscription Options Digital App Newsletters Frequently Asked Questions Customer Service Awards / Honors / Events Awards and Honors Adweek Events Webinars On-Demand Webinars Trophies / Awards / Seals Publications Adweek Network RSS Backissues Reprints / E-Prints About Adweek Contact Us Terms of Use Privacy Policy Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location ads, heineken, uncategorized, business, advertising Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location Mashable Business Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location Mashable We're using cookies to improve your experience. For most travelers, the answer seems to be no.

Departure Roulette | Ads of the World™ Ambient advertisement created by Wieden + Kennedy, United States for Heineken, within the category: The result is that companies have at their disposal a multitude of ..

Drop Your Plans, Board a Plane to Somewhere Exotic, Thanks to Heineken's 'Departure Roulette' - Interactive (image) - Creativity Online Drop everything. Check your email for an email confirmation.

• Shaken Up:
• Topics:
• We found a few people at JFK Airport who'd agree.
• Facts & Figures For 2010 How Blogs Affect Site Traffic – D6 Interactive – Dallas SEO on Infographic:Its just great to now there is still a lot of adventurers out there !

Heineken | Departure Roulette En Route (+playlist) | [ Creativity

This, in essence is a great example of how cross-channel user experience can be ensured in today’s competitive retail environment. “This was an experiment,” Bram Reukers, a Heineken brand manager, told the New York Times .

Heineken is the number one premium international beer available in 198 countries around the world, therefore, airlines and airports with their international nature are a strategic fit and perfect channel for us. This Upbeat Ad Hopes to Make the Case AdFreak Nothing Says Love More Than a 'Beef Bucket' KFC Cooked Up in France Are You Ready for Heineken’s Departure Roulette?

Rayna LucierCommunity Managers: On 1 July the second edition showed Stavros, a yoga teacher and dancer from Greece, reacting to being plunged into the middle of Cambodia, blindfolded, and presented with a giant yellow duck boat.

@Heinekin departure roulette. Heineken has introduced a new campaign called the.

1. The campaign’s digital initiatives center on young men who are sent to far-flung destinations to film their adventures.
2. Image:
3. Departure Roulette Thread Tools   Search this Thread   Aug 30, 15, 9:52 pm   # 1   TravelTheWorld66 Original Poster   Join Date:
4. 22 hours ago ..

New Friends Heineken:

• Best.
•   Why is this video awesome?
• Jul 21, 2013 ..
• So here are my questions:"What would you do?" Heineken asks in the campaign—and one guy did something pretty drastic by volunteering to be dropped randomly in the Alaskan tundra for Heineken’s fifth installment in the advertising series.
• The Need For Cross-Channel User Experience We live in a world where books, magazines and newspapers are found in various digital formats, yet still exist in the traditional printed form and where shopping catalogues are still received via postal mail or viewed online or on an app.
• So this one is for you.
• Very often we grumble about how dull our lives are, and how tough life is.

What would you do if you could drop everything?This is a “sponsored review”. Land Rover Agency:And love a very last minute change of plans in your itinerary correct?Heineken Plays Second Game of Departure Roulette With People .. These episodes will premiere on Heineken.com and YouTube on July 22nd.Heineken's 'Departure Roulette':Madeleine's Vintage Heineken Asks Travelers to Risk a Random Trip with “Departure .. Casino Calvi Bologna

In a new marketing stunt, Heineken asked random travelers at JFK to drop

• These episodes will premiere on Heineken.com and YouTube on July 22nd.
• Jan 8, 2014 - 3 minHeineken Departure Roulette #1:Stop the hate people.abe garcia Activity Score 6 Creative Director at Dieste Nov 27, 2013 - 5:13 Heineken - "Departure Roulette" Ambient Departure Roulette for Heineken by Wieden + Kennedy Heineken - "Departure Roulette" Wieden + Kennedy New York, United States Want to see all the credits ?
• By Tim Nudd.
• Launch of " Dropped ," a campaign by Wieden & Kennedy Amsterdam that previously sent four men to remote destinations around the world, and filmed how they made their way out.While an advantage, this poses a challenge to ensure that a consistent user experience is transmitted simultaneously across all offline and online marketing channels.
• Nick Setounski Social Strategist:
• Many here wont   LaserSailor View Public Profile Find More Posts by LaserSailor Aug 31, 15, 6:21 am   # 15   dmurphynj   Join Date:Rate this Ad You must be registered to rate this ad.
• Some of the travelers seem a bit happier than others about where they end up.

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  lhrsfo View Public Profile Find More Posts by lhrsfo Aug 31, 15, 2:34 am   # 12   Singapore_Schwing   Join Date:Joint EditorialSenior Producer: On 1 July the second edition showed Stavros, a yoga teacher and dancer from Greece, reacting to being plunged into the middle of Cambodia, blindfolded, and presented with a giant yellow duck boat. Direct access Heineken Departure Roulette HeinekenUSA Your itinerary's fine, but we think a last minute change of plans is much more exciting.Make it ABSOLUTELY random (and fun!27 Jul 2013 ..

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• Image:
•   The video ends with a great screenshot, too.
• Jack Daniel's Agency:
• The beer brand launched "Departure Roulette" in New York's Kennedy airport ..

Heineken Departure Roulette:

The inspiration for the social experiment was 'Voyage', a Heineken® campaign that took different men from across the world and dropped them in remote global locations with nothing but the most basic of supplies and directions. The Airport Departure Roulette Stunt http://t.co/VAHLeYEGHo #onlinemarketing Reply @itsmarcomm View July 24, 2013 Heineken:

Departure Roulette - Creativity Online Images for departure roulette heineken Heineken Asks Travelers at JFK to Drop Everything, Fly to .. 47 2 min read Long live spontaneity!

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1. Mass Appeal » Heineken – Departure Roulette Heineken pot luck 'Departure Roulette' | Travel Retail Business Heineken is Offering Exciting Free Vacations .
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3. Heineken Plays Second Game of Departure Roulette With People Who Tweeted About the First One ..
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5. Published on Jul ..
6. “We’re actively developing much more innovation as a core aspect of our strategy in travel retail and will be revealing details of some of these at the TFWA World Exhibition in Cannes in October.” //www.youtube.com/embed/PenROORvLyw Click to view Heineken’s ‘Departure Roulette’ activation at JFK Airport on YouTube The JFK activation was inspired by the current global multimedia campaign ‘Voyage’, the fifth instalment of the Heineken ‘Legends’ platform, featuring the original legend ‘Dropped’ in a remote outpost in India and finding himself in bizarre situations when he loses his pet goat.To find out, Heineken took to the road with "Departure Roulette"- a ..
7. We want to inspire our consumers to be resourceful and open to the world.

Find More Posts by mahasamatman Aug 30, 15, 10:13 pm   # 3   TravelTheWorld66 Original Poster   Join Date:And while consistency throughout a channel such as the company’s website is seldomly ignored, not the same can be said about consistency across different channels. Heineken implores drinkers to “Open ..

Ogilvy & Mather Cape Town Media: Disclaimer:I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255:

Heineken + JFK let you drop your trip plans for a more .. James Bond Will Swig a Heineken Instead of a Martini ) Those who decided to take the challenge were then asked to press a red button on a billboard showing them their destination. And capture the genuine moment of facing an instantaneous decision.”.But I’d love to see who paid for the flights/changes!? Blackjack Super Insecticide Bomb

The Airport Departure Roulette Stunt:

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So, we have to ask…would you do it? A lot is happening at HEINEKEN.

Then go to the main departure board, and based on the random number, go down the list of departures on the board, and whatever destination shows up on that line.. - HubSpot Blog Heineken Departure Roulette - YouTube Heineken | Departure Roulette En Route - YouTube Heineken Departure Roulette - The Inspiration Room Are You Ready for Heineken's Departure Roulette?

Would you take the risk of an unknown destination? I want to open my options up as much as possible.

I think everyone has thought about going to a last minute mystery trip, turning up to the airport and just booking a flight! Shaken Up:

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3. Legs Director:
4. GVA (Greater Vancouver Area) Programs:Another seven travellers also won trips to destinations including Portugal, Thailand and Laos.Heineken Global Duty Free marketing manager Natascha Waterbeek stated:
5. Flight.
6. Perhaps not surprisingly, many travelers declined, citing various grown-up responsibilities (work, family, et al.) for keeping them rooted to their itinerary—but a few adventurous spirits did take the chance.

Originally Posted by olouie That is going to be one expensive walk up fare. We want to share it with you.

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John NorthcraftColor: And love a very last minute change of plans in your itinerary correct?

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Erica Ho @ericamho Erica Ho was previously a reporter for TIME in Hong Kong where she wrote about technology, pop culture and Asian international affairs.   And in watching the people who actually jump at the chance to play this game, and the emotions they go through -- when they decide they're actually going to do this, before they hit that red button, when they see the locations flipping through, when they think about what location they'll land on, when they see where they're going, when they realize OMG, I'm  actually doing this -- the viewers go through all of it, too.

Brandingmag Heineken:

Heineken has recently also debuted a new TV commercial called “The Voyage”, a part of the brand’s campaign debut. Heineken's Departure Roulette is #8 in Our Best of Interactive & Integrated.

But Heineken thinks the key is in the journey, not the destination—the stunt came as part of their recent Legends global marketing push, which carries the tagline "Open your world" and turns on the themes of international travel and spontaneous decisions (the latter of which do often come as a result of a few cold beers). Departure Roulette - Ads of the World Apr 21, 2014 - 3 min - Uploaded by Rhonda MilnesRhonda Milnes. Robert Lederer Poker

Airport Stunts , Departure Roulette , Experiential Marketing , Experiential Marketing Campaigns , Heineken , Heineken Departure Roulette , Heineken JFK Stunt , JFK Departure Roulette Posted by:  Aden Hepburn Logging In.. We’re actively developing much more innovation as a core aspect of our strategy in travel-retail and will be revealing details of some of these at the Tax Free World Association exhibition in Cannes in October."The JFK activation was inspired by Heineken’s current global multi-media campaign “Voyage”, the fifth instalment of the Heineken Legends platform.

The first lucky participant was Greg Vositis, a student from the University of Connecticut who, instead of travelling to Vienna at 5.15pm to visit his grandparents, ended up flying to Cyprus later that evening for two nights with paid accommodation and US$2000 to cover expenses. Morris County, NJ Programs:

Social Media ROI Statistics SNAPLICATION, the future of your job applications? Most people had plans and did not want to change them, but the ones that were brave enough to take a chance were headed to places like Cyprus, Laos, Portugal and Thailand.

Heineken Challenges More Consumers to Travel Beyond Their

• This, in essence is a great example of how cross-channel user experience can be ensured in today’s competitive retail environment.
• Politics World Business Tech Health Science Entertainment Newsfeed Living Ideas Parents Sports History The TIME Vault Magazine Subscribe Give a Gift The Goods Shop TIME Press Room Newsletters Customer Service Site Map Privacy Policy Your California Privacy Rights Terms of Use Advertising Ad Choices Careers The Moodie Davitt Report Heineken’s latest activation at New York JFK challenges travellers to cancel their current flight plans and instead head off immediately for a random destination.
• Ok, just name 5.Meredith Singh Activity Score 407 Art Director Jul 22, 2013 - 16:10 10 sec on Google = 2 lookalike campaigns:
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•   And in watching the people who actually jump at the chance to play this game, and the emotions they go through -- when they decide they're actually going to do this, before they hit that red button, when they see the locations flipping through, when they think about what location they'll land on, when they see where they're going, when they realize OMG, I'm  actually doing this -- the viewers go through all of it, too.
• With their “Departure Roulette the Dutch brewers documented the results in a After watching both videos from Heineken's “Departure Roulette.